If you want to protect a graphic design or image with or without wording, such as a stylized logo, then you would apply for a design mark.
#STYLIZED CARDIOGRAPH LOGO REGISTRATION#
As long as the spelling in the usage of the mark remains the same as the mark applied for, a trademark owner may support its pending application or renew a registration with such usage.
Thus, applications for word marks must include a Standard Character Claim: “The mark consists of standard characters without claim to any particular font, style, size or color.”Īpplying for a word mark means you can vary the design aspects of the mark (e.g., style, upper/lower case, font) in use without causing a conflict with your trademark application.Ī trademark application for a word mark provides more flexibility in terms of how the trademark owner may use the mark to support the application, or renew a registration. Registration of a word mark provides broader rights and basically protects the wording of the mark regardless of its style. In other words, you are protecting the wording, and not the logo. In a trademark application for a word mark, you are essentially seeking registration of the wording (or lettering) without regard to its style, design, font or any graphic features. What is a word mark?Ī word mark is simply typed in standard character format without regard to the font, style, size or color. When applying for a word mark, the mark is typed out using the letters and standard characters of a keyboard.
In filing a trademark application, you must choose between applying for the mark in standard character format (word mark) or in a stylized/design format (“design mark” or “special form”).
A design mark includes those stylized features. While they go by different names, I simply call one a “word mark” and the other a “design mark.” A word mark consists of the wording in a particular trademark without regard to style, design or any graphic elements. There are two ways to register a trademark. Applications of color displays in the generation of line-type graphic and symbolic structures are also given, together with comments on the use of color in the presentation of low precision alpha-numerica data.What is the difference between a word mark (standard character) and a design mark? Examples are cited on the use of color displays in the investigation of such problem areas as statistical pattern recognition multichannel data filtering, and the representation of electromagnetic field structures representing the solution of systems of differential equations. The advent of on-line computers, together with processor controlled color displays, has begun to ease the problem of achieving the necessary control over color to permit its effective use in the real time monitoring and interpretation of data and processing operations. Graphic Data Monitoring with Computer Controlled Color Oscilloscopes Graphic Data Monitoring with Computer Controlled Color OscilloscopesĬolor presents at least another dimension, in addition to position and intensity, available for the recording and monitoring of data.
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